Monday 12th September, Castle Bromwich: Following the incredible sales success of Jaguar’s two most recently launched models, the F-PACE & XE, Jaguar Land Rover today revealed that the mid-sized premium sport sedan, the Jaguar XE, is to be built at Castle Bromwich – marking the return of all Jaguar sports and saloon car manufacturing to the Birmingham based plant.
The move which will see XE gradually transfer from its current home at Solihull showcases the inherent flexibility of Jaguar Land Rover’s West Midlands manufacturing operations which is a result in over £1bn of infrastructure investment in both the Solihull and Castle Bromwich plants. This investment in new press lines, body shops and final assembly halls support production of the three Jaguar models built on the company’s technically advanced aluminium architecture*.
Jaguar Land Rover’s Executive Director of Manufacturing, Wolfgang Stadler said: “Jaguar Land Rover has invested £3.5bn in its UK plants since 2010 – more than any other manufacturer. The investment to create two centres of excellence in aluminium vehicle manufacturing, utilising shared technologies was deliberate, giving us the flexibility to quickly respond to consumer demand for our growing range of products.
“With global sales rising year on year and a number of exciting product actions in the pipeline, our UK manufacturing teams have much to be optimistic about.”
The arrival of XE at Castle Bromwich marks a significant milestone for the plant as it embarks on the next chapter in its renaissance having been slated for closure in 2008. A fresh investment of £100mn to welcome the latest model takes the total invested in the site to more than £500mn over the last two years, supporting continuous improvement in the production of XF, F-TYPE and XJ, also built at the plant.
Castle Bromwich Operations Director Nicolas Guibert said: “2016 is a pivotal year for the Castle Bromwich. The arrival of the XE sees us increase our model lines and volume.
“This plant has a rich heritage and is undergoing its most significant transformation in decades with major infrastructure projects either complete or underway. The commissioning of our all new Press Line and launch of our body shop to support the introduction of XE means Castle Bromwich is future proof.”
In August, Jaguar sales stood at 85,726 for the year, an increase of 72% on 2015. This strong performance is driven primarily by F-PACE, the fastest selling Jaguar of all time and XE which made its US market debut in the summer.
Jaguar Land Rover’s Solihull plant will continue to operate 3 shifts, 24 hours a day to keep up with global demand for the Jaguar F-PACE and Range Rover Sport which are built on the same production line.