—Exploring new destinations is a major motivation for travel next year.
—Multigenerational travel topped Virtuoso’s list of travel trends in 2010 and is now a firmly entrenched travel niche. It’s followed closely for next year by travel with the immediate family.
—Africa is making an especially strong showing for 2018. Safari is a major allure, especially since wildlife preservation is a concern for many travelers today.
—Being a traveler, rather than a tourist, is a powerful travel style today for consumers looking for culturally-immersive experiences. Whether it’s meeting the locals, wandering neighborhoods on their own or learning traditional crafts, travelers want experiences they can’t find in a guidebook.