Should Luxury Marketing Be More Entertaining?

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Mass-market brands often use entertaining or even extremely funny advertising strategies to market their products. Super Bowl commercials are the best example; they are watched and talked about primarily for their entertainment value and the funniest commercials stand out and … Read More

It’s not just the watch: Men’s jewellery gets an elite boost

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“There’s more to a man than just his watch” Josef Reisz CEO of UDOZZO Luxury men’s fashion and menswear continues to power ahead as more style conscious millennials continue to soul search through personal style. Demand has driven luxury labels to … Read More

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