Bentley has opened its largest showroom to date, on Sheikh Zayed Road. The 75,000 sq ft showroom comprises of 160,000 LED lights, with a facade capable of streaming HD videos.
The showroom hosts valet parking, a doorman specially trained by the St. Regis hotel, as well as a concierge. The showroom building encompasses a branded cafe, a roof garden, a Bentley merchandise boutique and a VIP Majlis, a specialised customer handover area and Mulliner room for bespoke commissioning.
An experience beyond the ordinary dealership, the showroom features one of the world’s first Aqua Graphic Water Curtain. The Aqua Graphic Water Curtain works by projecting any type of visual, whether it’s a logo or a customer’s name, by using a specialised water sculpting technique. A world first, the water fountain is used to welcome customers with their name in water. The fountain software is also capable of automatically recognising a customer on arrival through number plate recognition, projecting his/her name in 3D as soon as he/she walks through the doors.
The six-storey showroom which cost more than US$32.67 million is operated by in partnership with Al Habtoor Motors.