The 7 Series has been BMW’s flagship range since 1977. The company has traditionally introduced new technologies to the market via the 7 Series before they are added to the rest of the company’s line-up. With competition in the luxury car sector hotter than ever, ground-breaking technology is considered key in retaining existing customers and winning new ones and BMW has invested heavily in the cutting edge technology to complement the series’ reputation for performance and handling.
Key features for the new series include:
- World premiere of its gesture control technology with the driver able to control its infotainment system with just the wave of their hand
- Carbon Core: extensive use of carbon-fibre-reinforced plastic (CFRP) in the passenger cell through technology transfer from BMW i.
- The world’s first series-produced car that owners can manoeuvre in and out of parking spaces or garages without anyone at the wheel – drivers control the car via their key fob
- Driving assistant with rear collision prevention and cross traffic warning
The key markets of the BMW 7 Series are China, the US, Germany, the Middle East, Russia, Korea, the UK and Japan. Since 2008 nearly 370.000 cars have been sold.