Britain becomes luxury hotspot as US shoppers overtake China as fastest growing source of tourist sales for top-end brands

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The booming British fashion scene has made the nation the ‘go-to’ destination for the world’s luxury shoppers.

The fifth annual UK Luxury Benchmark Study, compiled by industry group Walpole and research firm Wealth-X, revealed that US shoppers have overtaken China to become the fastest growing source of tourist sales in the UK for top-end brands.

The strength of the dollar against the pound and the euro has helped luxury names sell more to Americans, off-setting any slowdown from Chinese tourists.


After a successful London Fashion Week (pictured), which finished on Wednesday, the study revealed that 75 per cent of the top brands surveyed forecast a full-year sales boost.

Madelaine Ollivier, analyst at Wealth-X, said: ‘We see the UK and London retaining its status as the “go-to” luxury hub for the world’s wealthy.

The central location of the UK and its attractive business and fiscal environment – barring a potential exit from the EU – continues to appeal to a diverse cross-section of nationalities.’

London is still the country’s luxury hot spot, but the North-West is listed as a growing region for the sector.

Courtesy The Daily Mail

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