What You Need To Know About Luxury Consumer Trends For 2018

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In the aftermath of a record (online) holiday shopping season it suddenly seemed appropriate to dive into key stats about the much coveted, in demand luxury consumer many brands have their eye on for 2018. Companies everywhere, well almost everywhere, … Read More

Should Luxury Marketing Be More Entertaining?

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Mass-market brands often use entertaining or even extremely funny advertising strategies to market their products. Super Bowl commercials are the best example; they are watched and talked about primarily for their entertainment value and the funniest commercials stand out and … Read More

How Harrods Stays British While Bending Backwards for Chinese Shoppers

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Consumers are seeing it from the likes of Shanghai’s new mega-sized Starbucks and Tokyo’s iconic Dover Street Market—it’s called “destination retailing” and now, London’s luxury shopping mecca, Harrods, is making adaptations to its Knightsbridge store to capitalize on the trend. … Read More

Everything You Need to Know About About Inheriting Luxury Property

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Bereavement is an awful thing that we will all experience at some point in our lives. Inheriting luxury property is a bitter-sweet experience and there will be a lot of questions on your mind during this period of time. Typically, … Read More

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