Christie’s taps affluent Chinese market with Zaobao.com

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Christie’s International Real Estate is entering a partnership with Chinese digital news portal Zaobao.com to include monthly real estate content in an effort to strengthen ties to its regional audience. According to Zaobao.com, the online publication reaches more than 4 million affluent Chinese consumers … Read More

Ferrari’s brand power remains strong as it commercially expands: Brand Finance

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Italian automaker Ferrari is one of the few luxury brands to have increased production, and therefore revenue, without sacrificing its exclusivity, according to Brand Finance. Ferrari improved by three points this year brand strength as referenced by Brand Finance’s rankings. The … Read More

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