Fashion at the Top: Presidential and First Lady style and fashion

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The invention of the television changed the game of politics forever. Image became the dominate factor in campaigns and how you looked and how you dressed could mean the difference between winning and losing. Luxury fashion designers have always been the go to choice when creating styles for public figureheads. Here’s a look at the fashion and style standouts that occupied The White House:

The Kennedys

The Kennedy’s are the First Family to convey a certain fashion style. No one can ever forget the iconic pink Chanel Suit Jackie Kennedy wore the day her husband was assassinated. JFK himself was partial to the classic Brooks Brothers suit and popularized the legendary Wayfarer sunglasses from Ray-Ban. The First Lady exudes elegance, grace and cool at the same time. Her wardrobe had all the staple European luxury brands such as Givenchy, Dior, Ferragmo, Gucci and of course Chanel.


Oscar De la Renta: America’s fashion designer

The push for homegrown industry has always been a factor in American politics even reaching as far as The White House. American designer Oscar De la Renta has been designing outfits for every first lady since Jackie Kennedy and his creations have seen action at state events here and abroad. Nancy Reagan called his red ensembles her ‘pick me uppers’ and Hillary Clinton made his pantsuits a fashion staple for professional women.


His glittery creations were worn at most inaugural events although the OdlR legacy is not without its drama. Michelle Obama wore a non-American designer to a Chinese state dinner and the fashion icon called her out on it.

Brooks Brothers and American History

Brooks Brothers earns its place in American History as the favorite clothing line the American President. The brand’s origins date back to the 1800’s and their first Presidential order was from Abraham Lincoln. Since then, they have suited up most 39 of the 44 US Presidents.


Brooks Brothers has had its trend setting moments as well. From introducing the first gentleman’s lightweight summer suit in the early 1900’s to first importing of Argyle socks in the late 1950’s, Brooks Brothers has kept the President in style and in command.

Fashion breaks through the Iron Curtain

Mikhail Gorbachev is credited with bringing an end to The Cold War. His love of the West went farther than just political ideals. Western culture was embraced with a big Russian bear hug and luxury fashion became all the rage within the Soviet elite. Raisa Gorbachev Favorited Yves Saint Laurent as the local luxury fashion industry was non-existent.

By Doron Levy Courtesy TheTopTier Digital Media

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