Harrods shows ageless appeal of furnishings with in-store installation

with No Comments

British department store Harrods is putting a spotlight on “Timeless Design” through an in-store exhibit spanning its home and furniture departments. Coinciding with the London Design Festival, the display features both modern and vintage wares from home labels such as Baccarat, Christofle and Ligne Roset, all of which would be fitting additions to a contemporary home.

Becoming a part of the festival enables Harrods to reaffirm its place in the design community, showing that while its brands may look back to their heritages, they are still trendsetters.

“We wanted to highlight the variety of brands stocked at the Harrods Home department and also hero the rich design history these brands have,” said Annalise Fard, director of Home & Design at Harrods, London.

“The Timeless Design exhibition was the perfect way to showcase these credentials to the discerning Harrods customer as well as design enthusiasts visiting London during London Design Festival.”

Past meets present
Harrods kicked off Timeless Design on Sept. 12. The exhibit will run through Sept. 27, with guided tours at 3 p.m. daily from Sept. 19-27.

Each brand participating will share previously unseen archival furnishings, exclusive launches, limited-edition pieces or a combination.

Harrods-Timeless-Design

Promotional image for Timeless Design

Alessi is celebrating the 25th anniversary of its Juicy Salif citrus-squeezer through a takeover of the retailer’s Cookshop. Alongside original prototypes from Philippe Starck on loan from the brand’s museum and vintage photographs will be two new models.

Consumers who purchase a juicer can have it engraved, and shoppers can also interact with the “Juicy selfie booth” or hand squeeze their own juice at a station.

Anglepoise is looking back on its 80th anniversary with lamps tied to key events in its history, from the 1930s to its current collaboration with Paul Smith.

Anglepoise lamps

B&B Italia is showing its Up series, originally designed in 1969 by Gaetano Pesce. These experimental pieces, including the Up 5_6 armchair, will be surrounded by brand advertising campaigns also dating from the 1960s.

BB-Italia-Up-couch

Couch from B&B Italia’s Up series

Delving into its continual search for comfort, Ligne Roset will display sofas that mark each decade of its history.

Vitra’s exhibit will center on the impact Charles and Ray Eames have had on the home furnishing space throughout time, including archival imagery paired with its iconic seating.

The Rug Company, whose business model is based on artistic collaborators, will display the results of its latest partnership with Barber & Osgerby, playful handmade carpets with the images of a tiger or alligator.

Rug-Company-Barber-Osgerby

The Rug Company carpet designed by Barber & Osgerby

Knoll will also be highlighting its work with Barber & Osgerby, a set of lounge furniture with the design duo’s touch. This new collection will be alongside its Pilot Chair and sculptural tables conceived by Warren Platner.

Harrods will have the exclusive in-store placement of Fritz Hansen’s collaboration with Kvadrat and Dior creative director Raf Simons. Two limited-edition pieces will be on view throughout September, flanked by archival pieces from the label such as the PK80 daybed and PD91 folding stool.

PK91-PK80-576-Fritz-Hansen

Fritz Hansen collaboration with Raf Simons

Parker & Farr has looked back to designer David Hicks’ work for the brand in the 1970s, reupholstering his Benson sofa in an archival textile from Mr. Hicks. Creating its own version of a family heirloom, Linley is feting its 30th anniversary with a walnut bowl retailing solely at Harrods.

Fornasetti will give Harrods shoppers an exclusive look at its Musciarabia furniture that takes inspiration from traditional Arabic window designs featuring latticework, or mashrabiya.

“The Timeless Design exhibition gives brands the opportunity to showcase everything from new and exclusive product to design techniques that have shaped their brand throughout the years and will continue to shape design trends of the future,” Ms. Fard said. “Each brand has such individual DNA and giving each of them the opportunity to showcase this in a unique environment share their stories with consumers.”

Attention grabber
During last year’s London Design Festival, British retailers took the opportunity to show off their home furnishings and connection to the design community.

Harrods mapped a tour of its home department for festival goers, while Fortnum & Mason teamed with the Royal College of Art for an in-store exhibit. Having a presence during this festival will help these retailers draw traffic to their stores, and reach a design-minded audience (see story).

As the design-centric event kicks off, brands will find ways to gain attention.

For instance, precision cut-crystal maker Swarovski’s latest artist collaboration brings the brand to the central hub of the London Design Festival beginning Sept. 19.

Created by London-based Norwegian artist Kim Thomé, the sculpture titled “Zotem,” a cross between a totem pole and a 19th century zoetrope, will welcome festival attendees to the Victoria & Albert Museum, where much of the event’s program takes place. Swarovski often partners with fashion brands and artists that take the brand’s raw materials and transforms them into works of art (see story).

This particular display enables Harrods to position itself as a leader in design.

“Harrods would like visitors of the exhibition to explore design through the ages and also have the opportunity to view new collections before they have been able to see them anywhere else,” Ms. Fard said. “The exhibition showcases Harrods as a leading destination for home and furniture, with some of the most influential design brands under one roof.”

By Sara Jones Courtesy Luxury Daily

Leave a Reply

Shares