The world‟s first Hublot pop-up store has been unveiled at the main atrium of Paragon Shopping Mall in the heart of Orchard Road, complete with a display of astounding timepieces and special treats for existing and prospective Hublot owners.
Designed by Chris Lee of underground lifestyle and fashion store Asylum, Hublot's pop-up store is an impressive piece of installation art, replete with thousands of faceted black pyramidal shapes that glint like the high-tech materials used in the fine Swiss manufacture's suite of timepieces.
Dubbed—what else?—the "Big Bang", the pop-up coincides with the Singapore Grand Prix, and will showcase for the first time in Singapore the most opulent range of Hublot‟s prized watches, an exhibit totaling a heart pounding value of around US$20 million.
You'll get an up-close and personal glimpse of the “royal million trio”: the famous US$5 Million Big Bang, billed as the most expensive timepiece in the world, as well companion stunners like the $1.2 Million Big Bang and Baby Million Bang.
A Hublot Strap Bar has been set up to for existing Hublot owners to individualize their timepieces, the first time Hublot owners will be able to view their choice of straps from a selection of over 150 different styles and colors.
More sweeteners: an additional two-year international warranty will be offered for all Hublot watch purchases during the period of the pop-up store. A comprehensive range of Hublot-inspired lifestyle gear like the All Black Carbon Fibre Bicycle, All Black Skis and All Black Carbon Fibre Arm Chair will also be on show.
The Big Bang store will run till September 23, from 10am to 9pm daily.
Courtesy Lorre White and Hublot