After nearly a quarter century under American and then Indian ownership, the Jaguar brand is making a concerted effort to reassert its fundamental Britishness. Jaguar is going from dealer to dealer in the United States discussing new corporate-identity standards meant to wear the English origins and sensibilities—and production—of the cars on their hoods, as it were.
Luxury Vehicles & Sports Cars
Some cities have a litter problem, some suffer from high crime rates and others might have a lack of affordable housing. And then you have Dubai, which for the last several years has been facing the unusual problem of high end sports cars being abandoned and left to gather thick layers of dust at airport car parks and on the roadside across the city.
Rolls-Royce Motor Cars is seeing increased popularity of its bespoke service that allows customers to personalize the details and style of their vehicle. The British automaker reported that nearly every Phantom vehicle and three-quarters of the Ghost vehicles worldwide are sold with bespoke personalization.
Jaguar is trying to emerge from its musty past and zoom into direct competition with Porsche with a new advertising campaign to back its all-new F-Type sports car. Utilizing outlets from digital media to TV spots, and featuring partners ranging from San Francisco 49ers quarterback Colin Kaepernick to Playboy,
As Lamborghini celebrates its 50th anniversary, it has unveiled the Lamborghini Egoista Concept, which is powered by a 600 hp V10 engine. At the last stop of the Grande Giro d’Italia tour, the single-seater concept was shown off, which was designed by Walter da Silva, the Head of Design for the Volkswagen Group.
In-line with the 50th anniversary celebrations, Italian car maker Lamborghini kicked off the Grand Giro yesterday, a convoy of 350 Lamborghini’s that left Milan today and will head through the beautiful landscapes of Lombardia, Toscana, Lazio, Umbria, Emilia Romagna and of course, Bologna. In every 10 cars participating, four of them are historic models and participants come from all over the world.