Maserati To Enter SUV Market

Maserati revealed its first-ever sport utility Tuesday at the Detroit Auto Show that targets the lucrative luxury crossover market with Italian styling and performance but constructed in Detroit.

 

The Kubang fills a hole in Maserati’s product line nine years after the company first showed a sport luxury SUV concept car at the 2003 Detroit auto show.

“The Kubang concept creates discontinuity by entering a new segment and continuity by maintaining the integrity of Maserati’s DNA,” the company said.

Maserati, part of the Fiat group that owns the number three US automaker Chrysler, will make the new car alongside Chrysler’s Jeep Cherokee at its Detroit plant.

But Wester insisted that it would be a fully Maserati-designed and equipped car with a Maserati engine built by Ferrari.

Courtesy Luxuo