Chrysler and John Varvatos, two award-winning entities with strong ties to the city of Detroit, have teamed up to create a pair of bespoke luxury sedans that showcase what can happen when the automotive world meets the fashion industry. The 2013 Chrysler 300C John Varvatos Limited Edition and Luxury Edition will both bring a new level of exclusivity to this stylish, full-size sedan.
Varvatos' self-named menswear fashion brand, John Varvatos, has a raw industrial look, but the designer is also heavily infused with the rock 'n' roll scene from his early interest in fashion to his involvement with the VH1 Save the Music Foundation where he is a board member. This mix of industry and rock 'n' roll can easily be seen in the new 300C models.
Each car will get a slightly different look and feel with the 300C John Varvatos Limited Edition coming in an exclusive Phantom Black tri-coat paint job as the basis of the car's dark and sinister appearance. All of the 300's regular bright chrome trim has been replaced by dark titanium accents (on the grille surround, daylight opening trim and the dual exhaust outlets) or black chrome on the front grille. Dark 20-inch, multi-spoke wheels and smoked LED taillight lenses finish off the eye-catching styling, and even Chrysler's signature wing badge has been darkened to match the rest of the exterior. The 300C Luxury Edition gets slightly different look with a platinum chrome mesh grille and polished wheels.
Click here to read about the 300C Luxury and Ruyi Design Concept exclusive to the Chinese market.
The 300C's fashion makeover gets even more intense inside. Looking like it came right off a John Varvatos runway, the Limited Edition gets features like the pewter metallic leather seats with exclusive Diesel Gray and black stitching to match one of Varvatos' leather jackets. Also, the instrument panel clock and gauge cluster has been redesigned to match the brand's watch design including what should be a stunning pearlescent white face with black bezels. The Luxury Edition's cabin steps things up even more with two color options for the Nappa leather seats and hand-sanded, matte-finished Natural Pore Mocha real wood accents. Both cars come with Chrylser's 8.4-inch UConnect system with a distinct "John Varvatos" screen display.
Chrysler has yet to announce the pricing or availability for either of these models, but it did say that the Limited Edition would in fact be produced in limited numbers.
Despite carrying the 300C name, the Limited Edition and Luxury Edition versions of this car will be available with both V6 and V8 engines as well as optional all-wheel drive. Up until this car, the 300C nameplate was used solely to distinguish cars equipped with the Hemi V8.
Do these limited and exclusive editions elevate Chrysler's flagship 300 sedan to luxury status? Post your thoughts below: