As with pretty much all areas of business and consumer branding, hotels are increasingly becoming almost completely dependent on the internet for their bookings and subsequent sales. Therefore, it is absolutely crucial that the hotel's website gives off the right impression to potential visitors.
After all, first impressions always count. Therefore a bold, busy website could suggest that the hotel itself is loud and perhaps a little rough around the edges. This might be ideal for backpacker's, but if you want 5* luxury, it's minimalist design all the way.
Here are some of the best hotel websites going at the moment; ranging from classic designs, to more modern and polished styles.
Wynn Las Vegas
This website lets the amazing architecture of the hotel speaks for itself - an amazing image dominates the screen, and all website options are kept neatly out of the way. At first glance, the standalone image almost represents a postcard. The only thing not so great is the cheesy automatic voiceover as you enter the website.
Swissotel is an international hotel chain with hotels situated all over the world - from Berlin to Beijing. The website is the epitome of class, with clean, neutral colours and neat lines. The text is also very Swiss, and consistent throughout the website; adding to the overall clean feel of the website.
Preferred Hotel Group
The Preferred Hotel Group have a range of hotel brands across the world. One of the standout brands is the Summit, which showcases a selection of well-lit photographs of their hotels upon a simple, elegant website - all information is easy to see and pleasing to the eye.
In comparison to other hotel designs in the list, this one is fairly busy, with the options to sift through the featured photographs at your own leisure, rather than an automated carousel. Despite this, it is still fairly minimalist. Offers are displayed neatly in the bottom corner, and you can keep track of the local weather in the top.
This website brings a new twist to the traditional hotel web design, with overtones of oranges and welcoming quotes on the opening page. It may not present the same degree of luxury as other hotel websites, but it does add a great sense of fun, whilst keeping in mind its target demographic.
Anything with ‘epic' in the title has a lot to live up to, and the website for this hotel is definitely a good start. Sleek, sophisticated design, coupled with notably crisp images of the grandiose architecture, do a worthy job of bringing out the epic. Showcasing the best in hotel web design; this website combines an attractive minimalist design with an easy to navigate system.
Whereas most of the sites in this list use slick photography to speak volumes, Hotel Oxford instead opts for simplistic colour tones. In this case, beige is used to further emphasize relaxation.
The White Barn Inn
Upon entering this website, you are met with stunning photos of what the hotel has to offer; set upon a background of a vintage inspired patterns and neutral colours that seamlessly alter in tone.
Not only a hotel, but an arts gallery; this website moves away from the cream and white tones, often featured in hotel websites, and elects for a darker, more dramatic theme to the overall look.
The Peninsula Hotels
Again, this website uses darker tones as its base, but juxtaposes it with a carousel of black and white documentary-style photographs. The most unique thing about this aspect is how the images aren't representative of the hotel rooms, instead favouring to show its staff in a playful light. The luxury element is further accentuated with its use of gold serif typeface.
By Jody Moss