Luxury Apple Watch sells 6 units on local launch day

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TAIPEI–The luxury version of Apple Inc.’s smartwatch recorded sales of six units Friday, the day of its launch in Taiwan, according to an Apple-authorized reseller. The premium Apple Watch Edition, crafted from custom rose or yellow 18-karat gold, is available only at the Studio A store in the Taipei 101 mall and carries a price tag of NT$340,000 (US$10,980) to NT$570,000. During an inspection visit to the Taipei 101 outlet, T.C. Guo, chairman of the Foxlink Group that operates Studio A stores in Taiwan, touted the multiple functions and quality of the Apple Watch Edition and predicted strong sales.

Because of a limited supply, all Apple Watch units at the Taipei 101 A Studio were sold out within one hour of going on sale.

The smartwatch was launched in Taiwan at a starting price of NT$11,500 (US$371) for the plastic Apple Watch Sport and NT$17,900 for the steel-cased Apple Watch.

The Apple Watch went on sale at 11 a.m. Friday at 10 select Apple-authorized resellers in Taipei, New Taipei, Taichung and Kaohsiung, but the total number of initially available units was estimated at only 1,000.

A consumer surnamed Hsieh, who was the first buyer of an Apple Watch at the Taipei 101 store, said he began to line up at 6:40 a.m.

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Calling himself a senior Apple fan, Hsieh said he owns an iPhone, iPad and a Mac and he certainly did not want to miss Apple’s first smartwatch.

Courtesy The China Post

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