Luxury Apple Watch sells 6 units on local launch day

with No Comments

TAIPEI–The luxury version of Apple Inc.’s smartwatch recorded sales of six units Friday, the day of its launch in Taiwan, according to an Apple-authorized reseller. The premium Apple Watch Edition, crafted from custom rose or yellow 18-karat gold, is available only at the Studio A store in the Taipei 101 mall and carries a price tag of NT$340,000 (US$10,980) to NT$570,000. During an inspection visit to the Taipei 101 outlet, T.C. Guo, chairman of the Foxlink Group that operates Studio A stores in Taiwan, touted the multiple functions and quality of the Apple Watch Edition and predicted strong sales.

Because of a limited supply, all Apple Watch units at the Taipei 101 A Studio were sold out within one hour of going on sale.

The smartwatch was launched in Taiwan at a starting price of NT$11,500 (US$371) for the plastic Apple Watch Sport and NT$17,900 for the steel-cased Apple Watch.

The Apple Watch went on sale at 11 a.m. Friday at 10 select Apple-authorized resellers in Taipei, New Taipei, Taichung and Kaohsiung, but the total number of initially available units was estimated at only 1,000.

A consumer surnamed Hsieh, who was the first buyer of an Apple Watch at the Taipei 101 store, said he began to line up at 6:40 a.m.


Calling himself a senior Apple fan, Hsieh said he owns an iPhone, iPad and a Mac and he certainly did not want to miss Apple’s first smartwatch.

Courtesy The China Post