Unfortunately for luxury brands, counterfeiting continues to grow as e-commerce sites such as Alibaba allow shady operators to bring their shoddy merchandise to a wider audience. While the caveat with most phony items is just poor quality, some items can actually add injury to insult. Sunglasses have always been an epic fashion accessory and really, who doesn’t look cool behind a pair of gold Aviators? Styles and tastes aside, all sunglasses provide essential eye protection from sunlight in addition to being a trendy accessory.
Everyone who as ever surfed the web has seen an ad for Ray Ban Aviators for a incredible $29.99. Granted, buyers may be smart enough to realize they are knock offs, but do they realize they are not getting the same functions as real Ray Bans? Luxury brand counterfeiters will cut as many corners as they can and reducing or eliminating special layers that protect your eyes is the first corner to be cut. Gambling with your eyes to save a few bucks is a bet not many should take.
The Optic Shop has put together this handy INFOGRAPHIC guide to spotting counterfeit sunglasses from Ray Ban, Oakley and Gucci although most of these concepts could be applied to most major luxury fashion brands.
By Doron Levy Courtesy TheTopTier Digital Media / TheOpticShop.co.uk