Mystery numbers revealed for the Apple Watch

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We were quick to be cynical towards Apple’s reluctance to release actual sales number for its ‘self declared luxury‘ smartwatch. A recent article in CPP-Luxury.com reveals that hard estimates exists and the magic number may be between 12 Million and … Read More

The Apple Watch is now officially a luxury product…..(INFOGRAPHIC)

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Apple has been known to ‘disrupt’ segments of the consumer electronics category and has recently taken on the luxury watch industry head on with its uber trendy Apple Watch. Positioned as a ‘luxury smartwatch’, the debut has driven many ‘traditional’ … Read More

Apple Watch Dethrones Rolex in Luxury Brands Ranking

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As any beneficiary of today’s Twitter beef culture will tell you, there’s no such thing as bad press. This appears to especially true for Apple’s mildly controversial smartwatch, which has just edged out Rolex (and Tag Heuer, Cartier, and Patek … Read More

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