Louis Vuitton Launches eCommerce Site In China

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French fashion brand Louis Vuitton, part of LVMH, announced that it has launched an eCommerce website in China. According to Reuters, the move comes as the luxury retailer tries to tap into the country’s booming online shopping market. Louis Vuitton, … Read More

Luxury Brands Need to Embrace These Digital Engagement Tactics or Become Irrelevant

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There’s no doubt that the luxury industry relies heavily on tradition, from reputation to tried and tested production methods and a certain level of service which resonates with customers willing to spend significant amounts of money. And this strategy has … Read More

Alibaba, Tencent Benefit From Luxury-Goods Boom

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Luxury sales in China are expected to increase between 6% and 8% this year, presenting a big opportunity for ecommerce giant Alibaba Group and rival Tencent. Thanks in part to increasing discretionary spending on the part of Chinese consumers, easy … Read More

9 Mobile Social Marketing Tips for Luxury Brands in China

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The leading Chinese digital marketing agency Social Touch recently hosted a marketing conference in Shanghai that gathered industry experts from institutions such as IBM and Forrester to discuss the future of mobile social marketing in China. Here are nine insightful … Read More

7 Chinese Luxury E-Commerce Platforms You Need to Know

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Some luxury brands have approached the trend towards e-commerce with a degree of trepidation, but ultimately it seems no one can resist succumbing to the allure of online retail. Earlier this year, news broke that French luxury goods group LVMH … Read More

10 Great Luxury WeChat Campaigns for Father’s Day in China

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The Western tradition of celebrating your fathers on the third Sunday in June is catching on in China. Father’s Day in China, which falls on June 18 this year, has, much like Mother’s Day, become a festival that luxury retailers … Read More

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