9 Mobile Social Marketing Tips for Luxury Brands in China

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The leading Chinese digital marketing agency Social Touch recently hosted a marketing conference in Shanghai that gathered industry experts from institutions such as IBM and Forrester to discuss the future of mobile social marketing in China. Here are nine insightful … Read More

7 Chinese Luxury E-Commerce Platforms You Need to Know

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Some luxury brands have approached the trend towards e-commerce with a degree of trepidation, but ultimately it seems no one can resist succumbing to the allure of online retail. Earlier this year, news broke that French luxury goods group LVMH … Read More

10 Great Luxury WeChat Campaigns for Father’s Day in China

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The Western tradition of celebrating your fathers on the third Sunday in June is catching on in China. Father’s Day in China, which falls on June 18 this year, has, much like Mother’s Day, become a festival that luxury retailers … Read More

Chinese Millionaires Lead a New Status-Driving Trend: Adventure

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Luxury shopping is a high priority for China’s High Net Worth Individuals (HNWIs), especially when they travel overseas. But while bringing home a prized brand-name bag used to be the main highlight of going on vacation, there’s a new status-driving … Read More

Boutique Hotels on the Rise as China’s Wealthy Splurge on Accommodation

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Among the biggest trends among China’s luxury travelers is the growing popularity of boutique hotels, according to new research presented by the Hurun Report’s Rupert Hoogewerf at ILTM Asia in Shanghai. With 60 percent of High Net Worth Individuals (HNWIs) … Read More

Chinese Millennials Are Still Coming to Paris, But How Do They Shop?

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Paris is no doubt a dream destination for many affluent Chinese shoppers for its historic connection to the iconic luxury fashion houses. But there is a new kind of overseas shopper emerging in The City of Lights, and they are beginning … Read More

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