Why luxury brands no longer give China’s online marketplaces the cold shoulder

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The world’s biggest luxury brands are increasingly jumping into China’s US$751 billion e-retail market The world’s biggest luxury brands have had a change of heart towards China’s online marketplaces, which they once saw as a no-win battleground of counterfeit sellers, … Read More

Luxury Retailers Have To Sell Experiences To Keep Asian Consumers Interested

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The buzzword that drives retail today is experience. And if luxury retail is to retain its place at the top, it must capitalize on the so-called “experience economy” to engage discerning consumers. Spending is shifting from traditional products to experiences, according … Read More

Luxury Fashion Brands Start to Sell on China’s WeChat Messaging App

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HONG KONG –  China’s Tencent Holdings Ltd. is using its vast social-media network to attract luxury-fashion brands to its WeChat app, potentially opening a new frontier in online retail. France’s Longchamp and the U.K.’s Burberry Group PLC have begun selling … Read More