Report: Brands Need to Innovate to Cater to ‘Established’ Chinese Luxury Shoppers

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From Louis Vuitton’s Monogram patterns and Hermès’ Birkin handbags, to Mulberry’s Bayswater series, luxury brands’ classic pieces not only once defined the essence of each mega-brand, but also served as a key source for growing sales and profits. However, a … Read More

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