Rolls-Royce gets even more exclusive at the Dubai Motor Show

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Luxury car makers rely on brand equity to maintain market position and the equity can be driven through exclusivity. Rolls-Royce is a brand that maintains its market share buy building superbly crafted automobiles in limited quantities. While the prices may … Read More

2017 Cadillac XT5 Unveiled In Dubai As Part Of GM’s Effort To Buck The American ‘Tier 2’ Luxury Car Stigma

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Cadillacs have long held their place among the most popular U.S. luxury car brands, which isn’t saying much in a pickup-driving country whose preferences in luxury vehicles lean toward the Japanese or the Germans. Indeed, among the top 20 high-end … Read More

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