How Harrods Stays British While Bending Backwards for Chinese Shoppers

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Consumers are seeing it from the likes of Shanghai’s new mega-sized Starbucks and Tokyo’s iconic Dover Street Market—it’s called “destination retailing” and now, London’s luxury shopping mecca, Harrods, is making adaptations to its Knightsbridge store to capitalize on the trend. … Read More

Burberry debuts first festive partnership with Harrods, this Christmas

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“A Very British Fairy Tale” is narrated through the Harrods store window displays, inviting passersby to join two children as they explore an enchanted country house filled with surprising sights. For Burberry, this partnership offers enhanced visibility in a highly … Read More

Printemps springs to life at night in enchanted Christmas campaign

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French department store chain Printemps is weaving a holiday fairy tale in its windows with help from Jimmy Choo, David Yurman and Bonpoint. “Christmas Dream at Printemps” tells the story of two children—Jules and Violette—who have a magical trip to … Read More