Luxury brands coming to Melbourne Airport’s new high-end shopping precinct

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Melbourne Airport is to expand its retail offering with the addition of luxury brands Tiffany & Co, Burberry, Salvatore Ferragamo, Max Mara and Emporio Armani in Terminal 2 later this year. The outlets will open in the airport’s new high-end … Read More

Luxury Fashion Brands Start to Sell on China’s WeChat Messaging App

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HONG KONG –  China’s Tencent Holdings Ltd. is using its vast social-media network to attract luxury-fashion brands to its WeChat app, potentially opening a new frontier in online retail. France’s Longchamp and the U.K.’s Burberry Group PLC have begun selling … Read More

These 6 Chinese Brands Made Deloitte’s Luxury Goods Power List

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Six luxury brands from China have made the “Global Powers of Luxury Goods 2017,” the list of the world’s top 50 luxury goods firms, which was just published by consultancy firm Deloitte. Topped by luxury conglomerates LVMH Moët Hennessy Louis … Read More

Gucci surpasses Burberry as most digitally savvy luxury brand

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L2‘s annual ”Digital IQ Index” benchmarks the digital performance of 85 luxury brands in the U.S. market, examining investments in e-commerce, search visibility, social-media engagement and mobile aptitude. And since the first editions of the report, Burberry has always come out on … Read More

Gucci Among World’s Hottest Fashion Brands, While Prada Cools

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Gucci, Louis Vuitton and Chanel are among fashion’s ‘hottest’ luxury brands, earning editorial coverage that matches or exceeds their print advertising spend. LONDON, United Kingdom — Gucci has been named one of the “hottest” luxury brands, while Prada and Giorgio … Read More

Customization programs reinvent haute couture concept for wider audience

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Digital has democratized customization, making bespoke services that were once reserved for only the top clients of the large brands accessible to more labels and consumers. Via ecommerce platforms, consumers can now play designer, as brands enable them to select … Read More

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