Gucci surpasses Burberry as most digitally savvy luxury brand

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L2‘s annual ”Digital IQ Index” benchmarks the digital performance of 85 luxury brands in the U.S. market, examining investments in e-commerce, search visibility, social-media engagement and mobile aptitude. And since the first editions of the report, Burberry has always come out on … Read More

Gucci Among World’s Hottest Fashion Brands, While Prada Cools

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Gucci, Louis Vuitton and Chanel are among fashion’s ‘hottest’ luxury brands, earning editorial coverage that matches or exceeds their print advertising spend. LONDON, United Kingdom — Gucci has been named one of the “hottest” luxury brands, while Prada and Giorgio … Read More

Customization programs reinvent haute couture concept for wider audience

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Digital has democratized customization, making bespoke services that were once reserved for only the top clients of the large brands accessible to more labels and consumers. Via ecommerce platforms, consumers can now play designer, as brands enable them to select … Read More

Here’s How Much the World’s Top 10 Fashion Brands Are REALLY Worth

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Whoever thinks there’s no money in fashion, clearly isn’t up to date with the latest numbers. In fact, new data suggests it’s not only the luxury fashion brands bringing in big money–fast-fashion labels are also generating billions of dollars in revenue … Read More