Gucci surpasses Burberry as most digitally savvy luxury brand

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L2‘s annual ”Digital IQ Index” benchmarks the digital performance of 85 luxury brands in the U.S. market, examining investments in e-commerce, search visibility, social-media engagement and mobile aptitude. And since the first editions of the report, Burberry has always come out on … Read More

Aston Martin delves further into lifestyle with fashion photography exhibit

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British automaker Aston Martin is supporting its mission to branch out as a lifestyle brand rather than just automotive with an in-store exhibit celebrating the work of an acclaimed photographer. Aston Martin’s “Mark Shaw: A Moment in Time” will commemorate the … Read More

Burberry sales soar – from £14 nail varnish to £28,000 alligator coat

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Business is booming at the brand’s London stores, as the pound’s Brexit plunge draws shoppers from around the world The Brexit vote and the slump in sterling that followed the referendum has delivered a big boost to sales at luxury … Read More

EBay gives legitimacy to secondhand luxury with new program

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Online auctioneer and marketplace eBay is easing consumers’ worries when buying luxury goods through its platform with an upcoming authentication program. While many luxury products are available for purchase through eBay, many consumers are wary regarding the authenticity of the … Read More

After a horrible year, luxury fashion brands pin hopes on the return of Chinese consumers in 2017

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The global fashion industry is hoping for better times ahead after 2016 added up to one of the most difficult years on record The global fashion industry can look forward to better days in 2017 amid signs of a rebound … Read More

Affluent Chinese favor Gucci handbags, footwear over brand peers: report

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Handbags designed by Italy’s Gucci edged out French atelier Chanel as a must-have among affluent Chinese women, according to a survey conducted by RBC Capital Markets. Kering-owned Gucci has seen a resurgence of interest among fashionable affluents in part because … Read More

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