Louis Vuitton Launches eCommerce Site In China

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French fashion brand Louis Vuitton, part of LVMH, announced that it has launched an eCommerce website in China. According to Reuters, the move comes as the luxury retailer tries to tap into the country’s booming online shopping market. Louis Vuitton, … Read More

Luxury brands look to Australia: 50 different retailers are considering expanding Down Under

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International luxury and premium brands are eyeing off Australia as a prosperous market, with experts believing the local luxury goods market could become more similar to Europe’s in the coming years. Real estate firm CBRE said in a recent trip to … Read More

Alibaba, Tencent Benefit From Luxury-Goods Boom

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Luxury sales in China are expected to increase between 6% and 8% this year, presenting a big opportunity for ecommerce giant Alibaba Group and rival Tencent. Thanks in part to increasing discretionary spending on the part of Chinese consumers, easy … Read More

Luxury menswear grows with social media

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NEW YORK: Luxury menswear has traditionally lagged behind womenswear, but that is already beginning to change as social media platforms encourage men to try out luxury clothing in new and innovate ways, industry experts have said. Alexa Tonner, Co-Founder of … Read More

Middle East luxury market shifts online

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Faced with intense international competition local fashion retailers are shifting their attention online The fashion industry, which relies on intangibles and subjective judgement like no other; is running headlong into the data-driven environment of technology and the internet. On a … Read More

9 Mobile Social Marketing Tips for Luxury Brands in China

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The leading Chinese digital marketing agency Social Touch recently hosted a marketing conference in Shanghai that gathered industry experts from institutions such as IBM and Forrester to discuss the future of mobile social marketing in China. Here are nine insightful … Read More

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