Middle East luxury market shifts online

with No Comments

Faced with intense international competition local fashion retailers are shifting their attention online The fashion industry, which relies on intangibles and subjective judgement like no other; is running headlong into the data-driven environment of technology and the internet. On a … Read More

9 Mobile Social Marketing Tips for Luxury Brands in China

with 1 Comment

The leading Chinese digital marketing agency Social Touch recently hosted a marketing conference in Shanghai that gathered industry experts from institutions such as IBM and Forrester to discuss the future of mobile social marketing in China. Here are nine insightful … Read More

Chinese Millennials Are Still Coming to Paris, But How Do They Shop?

with No Comments

Paris is no doubt a dream destination for many affluent Chinese shoppers for its historic connection to the iconic luxury fashion houses. But there is a new kind of overseas shopper emerging in The City of Lights, and they are beginning … Read More

Luxury Fashion Brands Start to Sell on China’s WeChat Messaging App

with No Comments

HONG KONG –  China’s Tencent Holdings Ltd. is using its vast social-media network to attract luxury-fashion brands to its WeChat app, potentially opening a new frontier in online retail. France’s Longchamp and the U.K.’s Burberry Group PLC have begun selling … Read More

1 2 3 4 5 10