Luxury menswear grows with social media

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NEW YORK: Luxury menswear has traditionally lagged behind womenswear, but that is already beginning to change as social media platforms encourage men to try out luxury clothing in new and innovate ways, industry experts have said. Alexa Tonner, Co-Founder of … Read More

Middle East luxury market shifts online

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Faced with intense international competition local fashion retailers are shifting their attention online The fashion industry, which relies on intangibles and subjective judgement like no other; is running headlong into the data-driven environment of technology and the internet. On a … Read More

9 Mobile Social Marketing Tips for Luxury Brands in China

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The leading Chinese digital marketing agency Social Touch recently hosted a marketing conference in Shanghai that gathered industry experts from institutions such as IBM and Forrester to discuss the future of mobile social marketing in China. Here are nine insightful … Read More

Chinese Millennials Are Still Coming to Paris, But How Do They Shop?

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Paris is no doubt a dream destination for many affluent Chinese shoppers for its historic connection to the iconic luxury fashion houses. But there is a new kind of overseas shopper emerging in The City of Lights, and they are beginning … Read More

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