Chinese Millennials Are Still Coming to Paris, But How Do They Shop?

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Paris is no doubt a dream destination for many affluent Chinese shoppers for its historic connection to the iconic luxury fashion houses. But there is a new kind of overseas shopper emerging in The City of Lights, and they are beginning … Read More

Luxury Fashion Brands Start to Sell on China’s WeChat Messaging App

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HONG KONG –  China’s Tencent Holdings Ltd. is using its vast social-media network to attract luxury-fashion brands to its WeChat app, potentially opening a new frontier in online retail. France’s Longchamp and the U.K.’s Burberry Group PLC have begun selling … Read More

These 6 Chinese Brands Made Deloitte’s Luxury Goods Power List

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Six luxury brands from China have made the “Global Powers of Luxury Goods 2017,” the list of the world’s top 50 luxury goods firms, which was just published by consultancy firm Deloitte. Topped by luxury conglomerates LVMH Moët Hennessy Louis … Read More

Report: Brands Need to Innovate to Cater to ‘Established’ Chinese Luxury Shoppers

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From Louis Vuitton’s Monogram patterns and Hermès’ Birkin handbags, to Mulberry’s Bayswater series, luxury brands’ classic pieces not only once defined the essence of each mega-brand, but also served as a key source for growing sales and profits. However, a … Read More

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