This Report Ranks 89 Brands for Digital Performance

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The year 2016 has proven to be a good one for the luxury industry in China as an increasing number of affluent consumers resumed buying luxury goods domestically. But even though international luxury brands responded by beefing up their digital competence to … Read More

Gucci surpasses Burberry as most digitally savvy luxury brand

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L2‘s annual ”Digital IQ Index” benchmarks the digital performance of 85 luxury brands in the U.S. market, examining investments in e-commerce, search visibility, social-media engagement and mobile aptitude. And since the first editions of the report, Burberry has always come out on … Read More

Aston Martin delves further into lifestyle with fashion photography exhibit

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British automaker Aston Martin is supporting its mission to branch out as a lifestyle brand rather than just automotive with an in-store exhibit celebrating the work of an acclaimed photographer. Aston Martin’s “Mark Shaw: A Moment in Time” will commemorate the … Read More

You’ll Never Guess The Most Instagrammed Fashion Brand

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Instagram isn’t only just a tool to show our friends — and sometimes complete strangers — all the fabulous things we’re doing. It’s also a big business. Companies are leveraging the social media platform to increase brand recognition and ultimately … Read More