Luxury menswear grows with social media

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NEW YORK: Luxury menswear has traditionally lagged behind womenswear, but that is already beginning to change as social media platforms encourage men to try out luxury clothing in new and innovate ways, industry experts have said. Alexa Tonner, Co-Founder of … Read More

7 Chinese Luxury E-Commerce Platforms You Need to Know

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Some luxury brands have approached the trend towards e-commerce with a degree of trepidation, but ultimately it seems no one can resist succumbing to the allure of online retail. Earlier this year, news broke that French luxury goods group LVMH … Read More

10 Great Luxury WeChat Campaigns for Father’s Day in China

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The Western tradition of celebrating your fathers on the third Sunday in June is catching on in China. Father’s Day in China, which falls on June 18 this year, has, much like Mother’s Day, become a festival that luxury retailers … Read More

This Report Ranks 89 Brands for Digital Performance

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The year 2016 has proven to be a good one for the luxury industry in China as an increasing number of affluent consumers resumed buying luxury goods domestically. But even though international luxury brands responded by beefing up their digital competence to … Read More

Gucci surpasses Burberry as most digitally savvy luxury brand

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L2‘s annual ”Digital IQ Index” benchmarks the digital performance of 85 luxury brands in the U.S. market, examining investments in e-commerce, search visibility, social-media engagement and mobile aptitude. And since the first editions of the report, Burberry has always come out on … Read More

Aston Martin delves further into lifestyle with fashion photography exhibit

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British automaker Aston Martin is supporting its mission to branch out as a lifestyle brand rather than just automotive with an in-store exhibit celebrating the work of an acclaimed photographer. Aston Martin’s “Mark Shaw: A Moment in Time” will commemorate the … Read More

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