How Alibaba plans to win over luxury brands

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Alibaba, China’s largest e-commerce platform, is improving its services to make luxury brands feel at home on Tmall, its B2C marketplace for retailers. Brands with an image to protect have long been wary of the marketplace, which has been battling counterfeit … Read More

Luxury Brands: Innovation Is No Luxury, But A Necessity

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In the 2017 State of the Luxury Industry Study, sponsored jointly by Luxury Daily  and Unity Marketing, the over 600 industry insiders surveyed identified the need for innovation a critical business priority for 2017. Because of the rapidly changing consumer … Read More

9 Mobile Social Marketing Tips for Luxury Brands in China

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The leading Chinese digital marketing agency Social Touch recently hosted a marketing conference in Shanghai that gathered industry experts from institutions such as IBM and Forrester to discuss the future of mobile social marketing in China. Here are nine insightful … Read More

Net-A-Porter and Mr Porter are 2016 Luxury Retailer of the Year

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Online retailers Net-A-Porter and Mr Porter are Luxury Daily’s 2016 Luxury Retailer of the Year for their introduction of traditionally ecommerce-averse brands to an online audience. Net-A-Porter and its brother site Mr Porter placed ahead of first runner’s-up Nordstrom and second runner’s-up … Read More

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