Richemont Snaps Up Yoox Net-à-Porter As Luxury Battle Moves Further Online

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In the latest demonstration of how e-commerce is the without doubt new front line in the luxury wars, Swiss conglomerate Compagnie Financière Richemont (cfruy) said on Monday it was buying the rest of leading online luxury retailer Yoox Net-à-Porter in … Read More

Should Luxury Marketing Be More Entertaining?

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Mass-market brands often use entertaining or even extremely funny advertising strategies to market their products. Super Bowl commercials are the best example; they are watched and talked about primarily for their entertainment value and the funniest commercials stand out and … Read More

How Alibaba plans to win over luxury brands

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Alibaba, China’s largest e-commerce platform, is improving its services to make luxury brands feel at home on Tmall, its B2C marketplace for retailers. Brands with an image to protect have long been wary of the marketplace, which has been battling counterfeit … Read More

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