SPECIAL FEATURE: It’s not all smooth sailing (or power-boating) for India’s luxury market

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There are high hopes for India’s luxury market and there is still a lot of ground to cover if markets will reach expected targets. India’s highly connected consumer is not your traditional ‘luxury customer’. Luxury brands with boots on the … Read More

Should Luxury Marketing Be More Entertaining?

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Mass-market brands often use entertaining or even extremely funny advertising strategies to market their products. Super Bowl commercials are the best example; they are watched and talked about primarily for their entertainment value and the funniest commercials stand out and … Read More

How Alibaba plans to win over luxury brands

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Alibaba, China’s largest e-commerce platform, is improving its services to make luxury brands feel at home on Tmall, its B2C marketplace for retailers. Brands with an image to protect have long been wary of the marketplace, which has been battling counterfeit … Read More

Luxury Brands: Innovation Is No Luxury, But A Necessity

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In the 2017 State of the Luxury Industry Study, sponsored jointly by Luxury Daily  and Unity Marketing, the over 600 industry insiders surveyed identified the need for innovation a critical business priority for 2017. Because of the rapidly changing consumer … Read More

9 Mobile Social Marketing Tips for Luxury Brands in China

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The leading Chinese digital marketing agency Social Touch recently hosted a marketing conference in Shanghai that gathered industry experts from institutions such as IBM and Forrester to discuss the future of mobile social marketing in China. Here are nine insightful … Read More

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