Luxury Brands Need to Embrace These Digital Engagement Tactics or Become Irrelevant

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There’s no doubt that the luxury industry relies heavily on tradition, from reputation to tried and tested production methods and a certain level of service which resonates with customers willing to spend significant amounts of money. And this strategy has … Read More

Differences in digital luxury retail today

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4 Big Changes Happening in the Digital Retail Today Digital transformation has been the most common concept in the 21st century with the retail industry being among the leading industries that have adopted the changes. The digital retail technology has … Read More

9 Mobile Social Marketing Tips for Luxury Brands in China

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The leading Chinese digital marketing agency Social Touch recently hosted a marketing conference in Shanghai that gathered industry experts from institutions such as IBM and Forrester to discuss the future of mobile social marketing in China. Here are nine insightful … Read More

This Report Ranks 89 Brands for Digital Performance

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The year 2016 has proven to be a good one for the luxury industry in China as an increasing number of affluent consumers resumed buying luxury goods domestically. But even though international luxury brands responded by beefing up their digital competence to … Read More

Report: Brands Need to Innovate to Cater to ‘Established’ Chinese Luxury Shoppers

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From Louis Vuitton’s Monogram patterns and Hermès’ Birkin handbags, to Mulberry’s Bayswater series, luxury brands’ classic pieces not only once defined the essence of each mega-brand, but also served as a key source for growing sales and profits. However, a … Read More

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