Luxury Brands: Innovation Is No Luxury, But A Necessity

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In the 2017 State of the Luxury Industry Study, sponsored jointly by Luxury Daily  and Unity Marketing, the over 600 industry insiders surveyed identified the need for innovation a critical business priority for 2017. Because of the rapidly changing consumer … Read More

Luxury Retailers Have To Sell Experiences To Keep Asian Consumers Interested

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The buzzword that drives retail today is experience. And if luxury retail is to retain its place at the top, it must capitalize on the so-called “experience economy” to engage discerning consumers. Spending is shifting from traditional products to experiences, according … Read More

Luxury Brands Need to Embrace These Digital Engagement Tactics or Become Irrelevant

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There’s no doubt that the luxury industry relies heavily on tradition, from reputation to tried and tested production methods and a certain level of service which resonates with customers willing to spend significant amounts of money. And this strategy has … Read More

Differences in digital luxury retail today

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4 Big Changes Happening in the Digital Retail Today Digital transformation has been the most common concept in the 21st century with the retail industry being among the leading industries that have adopted the changes. The digital retail technology has … Read More

9 Mobile Social Marketing Tips for Luxury Brands in China

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The leading Chinese digital marketing agency Social Touch recently hosted a marketing conference in Shanghai that gathered industry experts from institutions such as IBM and Forrester to discuss the future of mobile social marketing in China. Here are nine insightful … Read More

This Report Ranks 89 Brands for Digital Performance

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The year 2016 has proven to be a good one for the luxury industry in China as an increasing number of affluent consumers resumed buying luxury goods domestically. But even though international luxury brands responded by beefing up their digital competence to … Read More

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