These four points unlock the secret to cracking China’s luxury market

with No Comments

The huge anti-corruption and anti-extravagance campaign led by president Xi Jinping, has transformed China’s burgeoning luxury goods sector forever. Luxury goods have become less accessible to the growing Chinese middle class, and less acceptable for members of China’s elite. Now … Read More

Drone marketing creates a new facet for luxury villas

with No Comments

Technology that was once reserved for super secret military spy missions is now a powerful marketing tool for professionals working in the luxury real estate industry. ‘Drones’ outfitted with high quality video or still cameras fly overhead creating expansive shots … Read More

SPECIAL FEATURE: Leveraging your personal brand opens doors to new opportunities

with No Comments

“Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.” – https://en.wikipedia.org/wiki/Personal_branding

1 2 3 4 5