The huge anti-corruption and anti-extravagance campaign led by president Xi Jinping, has transformed China’s burgeoning luxury goods sector forever. Luxury goods have become less accessible to the growing Chinese middle class, and less acceptable for members of China’s elite. Now … Read More
The popularity of a widely bought brand does not always sync with consumers’ perception of its value and luxury credentials, according to a new survey by the Luxury Institute. For its Luxury Brand Status Index series, Luxury Institute surveyed affluent … Read More
According to Netbase’s second annual “NetBase Brand Passion Report: Luxury Brands”, among 45 luxury brands, Chanel comes up most frequently over 80 countries and 700 social media posts across luxury, watches and commerce. NetBase findings are based on brand conversations … Read More
Holiday’s such as the Chinese New Year are a boon to luxury brands especially when giving shiny gifts is the core activity. Taking it one step further, many companies release limited edition models and styles honoring the holiday. The playful … Read More
British fashion house Burberry is using messaging application WeChat to involve Chinese consumers in its Lunar New Year promotions. Lunar New Year, celebrated by Chinese consumers around the world this year on Feb. 8, allows Burberry to curate an effort … Read More
Technology that was once reserved for super secret military spy missions is now a powerful marketing tool for professionals working in the luxury real estate industry. ‘Drones’ outfitted with high quality video or still cameras fly overhead creating expansive shots … Read More
This holiday season, luxury brands hoped to make deeper impressions by letting consumers interact and discover rather than simply push products. Interactive billboards, scavenger hunts and artfully designed Web sites let a consumer into a world and encouraged exploration and … Read More
“Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.” – https://en.wikipedia.org/wiki/Personal_branding
With Black Friday fever in the air, it can be tempting for luxury brands to try to capitalize on the rush of traffic to retail stores post-Thanksgiving. While enticing, becoming part of the race to the bottom is not a … Read More
Luxury as a segment has been a reluctant acceptor of the digital medium in general. Its touch-me -not and dominant, almost dictatorial attitude, which borders on ‘you-accept-what-we-design’, has always been wary of being seen as for the ‘masses’. Many iconic … Read More