With Black Friday fever in the air, it can be tempting for luxury brands to try to capitalize on the rush of traffic to retail stores post-Thanksgiving. While enticing, becoming part of the race to the bottom is not a … Read More
Luxury as a segment has been a reluctant acceptor of the digital medium in general. Its touch-me -not and dominant, almost dictatorial attitude, which borders on ‘you-accept-what-we-design’, has always been wary of being seen as for the ‘masses’. Many iconic … Read More
In the first half of 2015 luxury brands achieved a 4 percent rise in digital performance, but there is still room to grow, according to a new report from ContactLab and Exane BNP Paribas. Brands are boosting their ecommerce efforts, … Read More
There were times when China was the holy grail for global retailers. Logo-obsessed Chinese buyers seeking opulence were armed with cash fresh from the economic boom. Luxury retail brands flocked to the new market, with the result of 35% of … Read More
Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2. While Instagram … Read More