Drone marketing creates a new facet for luxury villas

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Technology that was once reserved for super secret military spy missions is now a powerful marketing tool for professionals working in the luxury real estate industry. ‘Drones’ outfitted with high quality video or still cameras fly overhead creating expansive shots … Read More

SPECIAL FEATURE: Leveraging your personal brand opens doors to new opportunities

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“Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.” – https://en.wikipedia.org/wiki/Personal_branding

Instagram advertising shows strong potential for luxury brands: L2

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Since advertising was first introduced on Instagram in November 2013, the social platform has shown an immense amount of growth and effectiveness that can easily be harvested by brands for their own advantage, according to a report by L2. While Instagram … Read More

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