Alibaba’s “New Retail” Model: A Better Omni-Channel Experience for Luxury Consumers?

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In just a few years, the explosive development of the e-commerce industry in China has led to the revolutionary transformation of the ways in which luxury brands do business there. Alibaba group has played a crucial role in shaking up … Read More

Ferrari’s brand power remains strong as it commercially expands: Brand Finance

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Italian automaker Ferrari is one of the few luxury brands to have increased production, and therefore revenue, without sacrificing its exclusivity, according to Brand Finance. Ferrari improved by three points this year brand strength as referenced by Brand Finance’s rankings. The … Read More

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