Young, Rich and Responsibility Free: How Luxury Brands Are Persuading Wealthy Chinese Millennials to Spend Their Cash

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Young, wealthy Chinese consumers broadly fall into two camps: the first is the ‘fuerdai’ (literally ‘second generation rich’), or millennials who have inherited wealth from their parents and spend it on luxury goods in order to gain status and be … Read More

Alibaba Offers Australian Luxury Tour for China’s Big Spenders

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Alibaba recently chose seven Chinese high-value customers from its “Alibaba Passport” (APASS) Club to participate in a luxury tour to visit Australia amid the ongoing “Australia-China Year of Tourism.” The trip, which will be documented and partially live-streamed on social … Read More

Tiffany’s strong sales in Asia offset US weakness as the brand aims to lure younger shoppers

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Tiffany & Co. reported fourth-quarter earnings Friday that beat expectations, fueled mostly by strong international sales and product price increases. Same-store sales — a metric closely watched for retail stocks — were unchanged for this quarter, but better than a … Read More

Alibaba’s “New Retail” Model: A Better Omni-Channel Experience for Luxury Consumers?

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In just a few years, the explosive development of the e-commerce industry in China has led to the revolutionary transformation of the ways in which luxury brands do business there. Alibaba group has played a crucial role in shaking up … Read More

Ferrari’s brand power remains strong as it commercially expands: Brand Finance

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Italian automaker Ferrari is one of the few luxury brands to have increased production, and therefore revenue, without sacrificing its exclusivity, according to Brand Finance. Ferrari improved by three points this year brand strength as referenced by Brand Finance’s rankings. The … Read More

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