Kentucky Derby Presents An Attractive Opportunity For Luxury Brands

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The race itself might be “the fastest two minutes in sports,” but the Kentucky Derby presents plenty of time and opportunities for its partners to mix and mingle with the 170,000 fans in attendance. “There’s a party for everyone,” said Kristin Warfield, … Read More

Luxury Slowdown? Try getting a ticket to The Masters…

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Those that partake in the business of luxury know that this particular category is going through some upheaval. Shiny things are slowly becoming passe and the market is showing some wear and tear as luxury brands scramble to recoup lost … Read More

How Luxury Brands Are Taking Advantage of the UK’s Most Exclusive Sporting Events

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The UK has a rich heritage when it comes to sports, with many of the world’s top sporting encounters taking place on home soil. As is to be expected, these events attract a highly affluent crowd, making them a huge … Read More

Jaguar Creates Bioreactive Experience at WTA Pre-Wimbledon Party

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(London, 25 June 2015): British luxury brand, Jaguar, used ground-breaking innovation to create a multi-sensory ‘VIP Purple Carpet’ at the WTA Pre-Wimbledon Party on Thursday 25 June. Jaguar, the Official Car of the WTA Pre-Wimbledon Party, for the first time, captured … Read More