Van Cleef & Arpels targets travelers with two-for-one watch

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French jeweler Van Cleef & Arpels is emphasizing its international appeal in a pair of short videos to promote the Pierre Arpels Heure d’ici & Heure d’ailleurs watch. The watch is designed to display two time zones simultaneously, making it the … Read More

This year’s Grand Prix d’Horlogerie de Genève is going to rock

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Eric Singer, drummer for the rock band Kiss, has been named to the jury of watchmaking’s highest awards, the Grand Prix d’Horlogerie de Genève (GPHG). He is a well-known collector of eclectic timepieces and will join the rotating group of 26 jurors in … Read More

The Balancing of Luxury and Technology Brings Brands to a Crossroad

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Over the last few months there has been an interesting congregation of fashionistas and tech geeks (my apologies, early adopters). Apple has created a product that brings to two very important demographics together with what is possibly the first ‘desirable’ … Read More

Will Smartwatches Kill the Swiss Luxury Watch Industry?

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Watches, which first evolved in the 17th century from spring-powered clocks, were strictly mechanical devices that operated by controlling the speed of the watch. As technology progressed, vibrating quartz crystals were adopted to improve the accuracy of telling time. In 1970, … Read More

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