For the first time ever, this isn’t a hypothetical question, but your potential ticket to staying at the 127-year-old tower during the UEFA EURO 2016 European football tournament. As part of the “Eiffel Tower All Yours” campaign, HomeAway—a vacation rental home company—teams up with Saatchi & Saatchi (London and Paris) and French interior designer Benoit Leleu in transforming the Gustave Eiffel Reception Room into a 2,000 square foot apartment.
Available for four one-night stays on June 23rd, 28th, July 4th and 8th, only four groups of six people could stay at the exclusive locale—which comes along with a gourmet dinner, roundtrip airfare for the winners and their guests comes courtesy of Expedia EXPE +0.46%, plus three additional nights in a luxurious Paris HomeAway apartment.
The key is to answer that million-dollar question in 140 characters or less, and let a panel of judges—which includes HomeAway executives and world-renowned travel experts such as award-winning travel writer Pauline Frommer and TV host Samantha Brown—to decide your vacation’s fate.
Naturally, one may be tempted to bypass all this challenge and pay for the stay instead. But as noted by HomeAway’s travel expert Melanie Fish, “Since staying in the Eiffel Tower was never an option before, there’s really no way to put a cost on a night in the HomeAway Eiffel Tower Apartment. Not only is this a once-in-a-lifetime chance, it’s also priceless.” This is especially true as “Legend has it that the tower’s designer, Gustave Eiffel, was frequently offered large sums of money for a stay in the Eiffel Tower, and had always said no,” she added.
What’s more, this special two-bedroom apartment is only available for a month, after which it will be restored to its state as a reception room. So if anyone wants to experience the first-floor designer flat with 20-foot ceilings, floor-to-ceiling windows, and unobstructed views of Paris at the Eiffel Tower—writing a moving answer is the only way to go. So far, more than 150,000 entries have been submitted, with themes ranging from romantic wedding proposals and epic family reunions to the appreciation of the simple pleasures in life.
Given all the effort HomeAway put into this unprecedented project, why is it only available for one month?
According to Fish, this is because the city would not allow a permanent apartment to be built inside the iconic landmark. Nevertheless, as a company that “is all about helping travelers from around the world make amazing vacation memories,” said Brian Shapeless, CEO and co-founder of HomeAway, “this is probably the most special ‘home’ we’ve had the privilege of offering in this fun and exciting way.”