TAG Heuer enlists partners in smartwatch plan and may make acquisitions

Written by Silke Koltrowitz Courtesy Reuters on . Posted in Luxury Products & Trends

(Reuters) - TAG Heuer is pushing ahead with plans for a smartwatch to more directly compete with the likes of the Apple Watch and may make acquisitions to help drive the strategy, its head said on Tuesday. Swiss watch makers like TAG Heuer, the biggest brand in luxury goods group LVMH's watch portfolio, had until recently largely dismissed the threat of "smart" gadgets, but LVMH watch chief Jean-Claude Biver says he had changed his mind on the subject.

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