The name Elon Musk sounds like a Bond villain or a perfume. It is just the name of the entrepreneur behind PayPal, the first private spaceship to dock at the International Space Station and electric vehicle manufacturer Tesla. Musk is obviously a bit brainy, to put it mildly.
SINCE the global financial crisis, the elite luxury brands have been basking in Chinese sunshine that’s seen them rebound to record sales and healthy profits. But it has involved an adjustment to their thinking. Traditionally, buyers in Europe and the US go for sportscars and grand tourers, but Chinese billionaires prefer something else.